February 1st, 2011
If you’ve heard recently, the Old Spice guy Isaiah Mustafa is back. His return makes this the perfect time to share with you a project I completed a few months ago for fun. The goal was to create a refined and informative infographic. At the time of creating this, the Old Spice campaign titled “The Man Your Man Could Smell Like” was in full swing. The campaign was led by Isaiah Mustafa and driven by the great Wieden + Kennedy creative agency. The results of the campaign relative to sales and the social media buzz, exponentially exceeded expectations and ultimately marked the campaign as one of the most successful in history.
The question was how do I design for this. Do I pair the design with what the brand has established or do I take an alternate route? At the time I was heavily inspired by the international typographic style and Massimo Vignelli. This explains for the minimal layout and geometric line angles similar to the New York City subway maps. However, this direction didn’t come immediately. I toyed around with various versions that were far from being relevant to Old Spice or being easily readable. This version however, felt the most appropriate. Bringing in a few elements such as the cutting-off of the logo and Old Spice related colors, helped reflect current establishments that the brand already uses.
The data was collected by the marketing firm, Symphony IRI.
Type family used: Helvetica Neue Ltd Std
Typefaces of the World poster is also available now.
January 24th, 2011
Typefaces of the World was a poster I created to show the typefaces that are most commonly used in a lot of today’s design. The poster includes information for each typefaces such as the year it was made, the location and the typographer. These 50 typefaces were chosen based on popularity and usefulness in present design. It was by mere coincidence that the typefaces were nearly split 50/50 between Europe and the United States—the most prominent locations for typographers were in these areas.
View larger poster.
Initially the poster was created as an experiment and excuse to explore new methods of working in Illustrator that I hadn’t attempted before. I’d seen info graphics on Behance where data was fanned-out but evenly spaced—there was no way this was done by hand. It took a while but after figuring out the method of doing it where you can essentially paste in your data with tab-formatting, the poster was on its way. I’d like to play with this further to really nail it down because there aren’t any tutorials on there on creating a dynamic way to showcase information in this way. Hint: its not type on a path.
Typefaces used in this poster: Helvetica Neue LT Std & Univers LT Std
Order the poster by clicking the link below:
Also leave a comment to let me know you’re interested in the poster.
December 13th, 2010
Nearly ten months ago, I had an idea that was inspired by the design community, one that I became very passionate about. The idea was to create some sort of platform to share what inspires you. We’ve seen it done before, but what I have for you is something I hope and believe you’ll really enjoy.
Designspiration is the outcome of my efforts to realize my idea, evolving into a site occupied by a diverse range of inspiration curated by its users. Designspiration or DSPN for short, focuses on the core principles of sharing inspiration and utilizes some great features; like a search function that works like a Swiss army knife, which I will discuss more in the post. Little did I know when starting this project that I would be clocking in more than 1,000 hours over the past ten months.
If you’re eager to check out the site, you can hit Designspiration.net or Ds.pn. With that said, I’m really excited to share this project and process with you…
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August 31st, 2010
It’s been a long time since this project for Marcus Eaton was first started, but its finally done. I actually just received hard copies and hope to get those up in the portfolio soon. I’m really excited to finally be able to post some of my recent work so post your thoughts in the comments.
Marcus and I have done several projects in the past and it is always a pleasure. When first talking with him about this album art titled As if you had wings, the goal was that this album needed to do something different than the previous had. The music of the album was this great, new, updated sound that would really speak for itself. We both agreed that we had a chance to do something really interesting. We did just that by bringing in a lot of different elements at first and then removing them, revision after revision until it the artwork felt where it needed to be.
A large chunk of my time early on in this project was spent on trying to come up with the perfect concept. Needless to say, I didn’t arrive at it in round 1 or round 2 or 3. I came onto the final concept by trial and error mixed with experimentation. Perhaps if the earlier concepts would have been killed much sooner, the progress would have happened in a timely manner. The first concepts were far different from what the final art looked like. It also had a completely narrowed vision to it. Sometimes I wish my bad concept detector was higher for such open ended projects like this one.
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September 23rd, 2009
Note: This project was completed as a class assignment at the Art Institute of Seattle. This was not done directly for Helly Hansen (though it would be very rad if HH took a liking to it). I hope that in some way the sharing of my process may be of inspiration to you.
Over the past few weeks I’ve been showing sneak peeks of projects that I’m working on via Twit-pics and now its here. If you’re just tuning into the blog, you can follow on twitter to see things that don’t make the blog.
Before diving into the process, let me define the project. The goal of the project was to choose an existing company and create a minimum of 28 pages, bound, and at least 6 x 7″ or larger publication. The publication was to be an annual report about the company; presenting who they were in the industry and their financial success. The financial section of the project was required to have at least 6 to 7 pages of tabled financial data.
The company I chose was Helly Hansen and there were several reasons why. Every project that I do for an assignment (if I have the opportunity to choose), I like to choose companies that are easy to work with based on their branding. I also like to consider what options I have when working with their logo as well as the photography of the project.
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