John Jay of Wieden + Kennedy was recently named one of the most creative business people in 2011 by Fast Company. His position as W+K’s executive creative director takes him between all of the W+K offices in an effort to breed those cultures into the main headquarters in Portland.
In this video John Jay talks about his creative process. He takes a step back and approaches his interpretation of process from a wise view. What I’ve drawn mostly from this is that it’s about conversation. Most importantly it’s about listening to what people have to say and then taking that to make it relative and understandable to other people.
The last thing that I’ve drawn from this that I agree with is that you should always place yourself around people that you aspire to be. It’s really about surrounding yourself with positive energy. It sounds cheesy but it makes a world of difference.
The greatest thing we can offer is to be great listeners.