Steve Jobs Presentation: New Spaceship-Shaped Apple Campus

June 8th, 2011


YouTube Preview ImageSeeing Steve Jobs these days is a treat. He is truly a man of respect and seeing him present the new Apple headquarters is very enlightening and his presentation is very humble.

Towards the end of the presentation it feels a little strange to see that the members of the City Council seem more concerned about their personal benefits and really don’t have any useful questions. Instead they’re asking for wifi and a potentially unsuccessful store to be placed in Cupertino.

I’d love to hear your thoughts on the architecture or anything else about the presentation.

Jobs wants to build one building that holds 12,000 Apple employees on a former Hewlett-Packard property in the area between Tantau North Wolfe, Homestead and the 280.”It’s a little like a spaceship landed,” Jobs says. No kidding.

Jobs begins the presentation referring to the fact that Apple is growing “like a weed,” and that its current campus at D’Anza and the 280 isn’t enough currently — fitting only about 2,800 people. Apple currently rents buildings to house its other 9,200 employees in the area.

Apple purchased about 150 acres from Hewlett Packard, which is now apricot orchards and has corralled some of the “best architects” to come up with a design that puts 12,000 people in one four story high building.

Apple apparently is using its experience building retail stores, and will create a large-scale piece of glass if the proposal goes through. “There’s not a single straight piece of glass in this building,” Jobs says. The parking will be underground.

Jobs also wants the building to function as its own power source, with an “energy center” as its primary source of power (“with natural gas and other ways that are cleaner and cheaper,”), using the grid as a backup.

The campus will also include amenities like its own auditorium similar to Apple’s current town hall (“We’ve got an auditorium, cause we put on presentations, much like we did yesterday but we have to go to San Francisco to do them.”) and a cafeteria that will feed 3,000 people at one sitting.

“We do have a shot at building the best office building in the world,” Jobs told the Council members, “Architecture students will come here to see this.” Ideally Apple wants to move into the campus in 2015.

Found on Techcrunch.

Posted by on 06/8/11 in Architecture, Technology

12 COMMENTS   »  Leave your Comment

  1. Thanks City Council members for the best example of kiss ass I’ve ever seen.

  2. michael says:

    Wow, the city council members are so damn annoying. So awkward.

    the building looks amazing though.

  3. Toby says:

    Agreed. A useful question would have been great. Such as what if any of this “campus” will be accessible to the public. I didn’t see a giant fence surrounding the property but obviously apple wouldn’t’ want one of the millions of apple freaks peaking around the building and auditorium.
    Does anyone know what the public access will be like on the property?

  4. Jesse says:

    No wonder he stays there, they will agree to whatever he says. All they want is wifi and an apple store.

  5. Brett Ruiz says:

    City councils are the worst. They use their little fiefdoms of power to get attention and support for their friends and financial backers. Meanwhile Apple is just trying to build a god damn building on their own property. Makes me sick.

    The renderings of the building look nice and it’s as simple as I could have imagined from Apple. It’s not particularly impressive or beautiful though.

  6. sean says:

    huge improvement over whats on the site now as it looks to me, I also like the underground parking. not a huge fan of the form, especially just dropped into a dense neighborhood. It seems very general right now. Also, I realize this is a office, but it just feels so corporate, i would like to know who the architects are. there are good, large office buildings out there. one that comes to mind is the Federal Enviormental Agency in Dessau, Germany. right down the road from Bauhaus, great atrium space and wonderfull offices, also very energy efficient. I think its a project you would be interested in, but im having a lot of trouble finding good photos, but this pdf seems to have the best: http://www.betterbricks.com/graphics/assets/documents/UBA_r.pdf?link=graphics/assets/documents/UBA_r.pdf

  7. I totally agree with you. It seemed a little disrespectful that those on the city council seemed more interested in their personal gains, rather than asking useful questions that may be more insightful for those in the community.

    The new design is great, and is definitely what Apple needs as one of the fastest growing companies in the world. The architectural elements look amazing, and I wouldn’t doubt that Architect students would travel to the new campus to view it.

  8. kevin says:

    In my opinion, whenever Steve Jobs makes a public appearance, it’s always worth listening to what he has to say.

  9. Aaron says:

    The architect is Foster + Partners. I like the bold and simple design, but the renderings didn’t provide much detail and neither did Steve Jobs. With a Foster building, and a client like Apple, though, I’d expect it to be state of the art in every way.

    I don’t know if I’d travel all the way to Cupertino just to see it.

  10. Shelby White says:

    @Aaron thanks for finding the architect! Their site is: http://www.fosterandpartners.com/

    @Kevin I agree. I really enjoy watching Jobs speak during any appearance.

  11. Mick Statham says:

    I’ve seen these images all over during the last few days. It’s a very impressive project and a stunning piece of architecture. One wouldn’t expect anly less from Apple.

  12. Steven Lang says:

    Foster + Partners are very traditional architects. I think that building will have no impact on the way we perceive architecture and build offices. The council reflects the building; it is very consensual.


Leave a Response