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These posters for the games weren’t just created for advertising specific events, they were also used for public relations to help the sports be understood throughout the world. Each poster had to fulfill requirements of being intelligible throughout international cultures and appealing to the majority of people.
The use of photographs bled into the design helped symbolize the sport and to be easily comprehended. Remember that old saying, a picture is worth a thousand words?
Catch up on the rest of the week’s posts here: A week of design from the 1972 Olympics.
Hit the jump to see more images via the 1972 Olympic Games Archive.
these are pretty amazing, especially that second one.
I would love prints of these. I have seen that second one so many times and it never stops amazing me. That javelin thrower is pretty stunning as well.
@Jesse buy an original one from the archive site ;)
Those are some outstanding posters.