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The typography of these two commercials is great. It was done by Albin Holmqvist while Gustav Johansson directed. Both the type and the quality of the video itself makes me want to go there. If anyone is curious, I believe these commercials were shot with a Canon 5d Mark II.
Other credits:
D.P: Niklas Johansson
Music: Magnus Lidehäll
Produced at Camp David
Wow, those commercials are really well executed. The type, the colours, the music. I mean, the type obviously stands out, and I normally really wouldn’t expect something so engaging from EF
Beautiful type and imagery in these. I have a problem with how the type was handled though in that in some sequences the type moved with the camera, placing it in the environment, and other times it didn’t (most likely because the video had too much movement to key). I would like more consistency.
Great execution for sure. Shelby you always find the gems, love the post and the videos. GET TO WORK SON haha…hope all is well.
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I’ve watched this video like 4 times now. Love it. The treatments of the H&FJ typefaces are so dang beautiful.
Hey! Thanks for the write-up! Much appreciated!
MJB > It was a conscious decision, to spice things up a bit, we never had the intention of tracking everything! Thanks for the feedback though!
quite beautiful color correction done on these videos and nice typeface action really. I liked that the text wasn’t always tracked, I don’t think it lacks consistency because of that. I do however doubt that it’s 5DMII because of the slower parts of the video, doesn’t seem to be slowed in post and 5D won’t go higher than 30 fps to my knowledge.
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Amazing commercial spots. The typography treatment is very impressive. Great find.
i love this concept !!!
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I love it, it’s sooooo fantastic.
Makes me want to learn more languages :p
Oh my gosh. Loved every.single.second of this.
Amazing commercial spots. I love it, it’s so fantastic. keep update
thanks
I cant believe they spelled ‘key’ wrong!
its la clef NOT la clé…
otherwise great images
the videos are so lovely. great idea and beautiful colours.
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[…] EF International Language Center Videos. If you saw the first few, you’ll notice that they’ve really gone above and beyond with this new set. The new locations […]
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