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Some things in our creative industry deserve lots of respect. This music video by Jonas Francois for Audio Bullys is one of them. It employs a stunning use of typography. Most of it cut quickly to the beat but also designed in a way that it is legible to the viewer.
My favorite part about this music video, besides the narrative use of type, is the perspective. The angle is from underneath the action looking up. The setup used to film up at the action is probably plexiglass much like this one by Chase Jarvis.
Found via Motionographer.
[…] This post was mentioned on Twitter by Shelby White. Shelby White said: Audio Bullys—music video & typography done the right way. http://bit.ly/da82wl […]
Great find, now I have the beat stuck in my head everywhere I go. The link to Chase Jarvis was pretty interesting too.
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