Posted by on 02/16/10 in Branding, Design, Portfolio, Process

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  1. […] here to see the original: WANKEN – Blog » Process: Branding Ian Matteson Related Posts:You.Com: The Process of Branding Yourself Online | TeraDepot BLOGOur identity and […]

  2. jp33 says:

    great post – loved getting the inside look at your process…sounds like you had fun with this one

  3. Michael says:

    Great representation of your process, I love it when designers do posts like this. I think that’s why i find behance so inviting. It is about the process and the core root of there inspiration. I love the outcome, even though it is simple and a name, the style and type sets him apart.

    Shelby I love your work, hands down top notch. LEGIT!!

  4. Sharon says:

    You know I love it when you show your sketches.

    I’m a big fan of simple and clear. Nice work. Think I’ll show it to the class tomorrow.

  5. Awesome work so far! I love the logotype, it absolutely does fit more comfortably than some sort of logo/text combination. Also really like the paper correspondence– it is definitely still a necessary asset, especially for those invoices/contracts, which should look wonderful in both printed and web form.

  6. Graham Smith says:

    What’s always interesting when seeing other peoples sketches how far apart the final logo can be to all the main focus of the sketched ideas. Love the fact you initially focused on logomarks, and tried many variations before abandoning that idea and focusing on a logotype.

    Which I must say is beautiful. The print work also looks stunning. Nice work.

  7. b.allen says:

    Wow, I love’d actually being there an seeing the different stages this went through to get this finished post, It reminds me how important it is to push your idea to its fullest!

  8. Social comments and analytics for this post…

    This post was mentioned on Twitter by wanken: Process: Branding Ian Matteson #design #branding…

  9. NAVIS says:

    Great work dude. Makes me questions my own logo. We had a brief discussion about it and you make a great point about remembering a name and not an icon. But perhaps sometimes an icon helps remember a name? *shrugs*

  10. That is an impressive amount of sketched initial ideas for the logo! The end result is really great so looks like the hard work was worth the effort. Thanks for sharing, excellent use of typography and an excellent article too.

  11. RAJEEV MATHUR says:


  12. […] focusing on keeping the logo typographically driven. I attempted to answer some of those in my Ian Matteson branding process post, but if not I’d be happy to […]

  13. Craig says:

    Thanks for going through the design process for the Ian Matteson logo, Thanks!

  14. […] know both him and Ian are very pleased with the results. You can take a look at the entire process here. Via Wanken Short URL: […]

  15. […] beautiful, surreal photos via email from photographer Ian Matteson. You may remember Ian’s identity work I completed for him a couple years ago. These photos were shot on Silent Corner just up a ravine […]

  16. I every time spent my half an hour to read this blog’s content every day along with a cup of coffee.

  17. […] Thi?t k? logo Ian Matteson b?i Shelby […]

  18. […] Thi?t k? logo Ian Matteson b?i Shelby […]

  19. […] Thi?t k? logo Ian Matteson b?i Shelby […]

  20. Raymond says:


    Awesome work. No idea how I originally stumbled across your blog but I’m hooked.

    What is the font you used for Ian’s name? It’s a great.

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  22. […] Thi?t k? logo Ian Matteson b?i Shelby […]

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