I’ve spent the majority of my time this past week drafting up logo ideas for a project. After putting out about 50 sketches and sifting back through them, I realized that I needed to focus on current logo trends before I continued. I dusted off one of my books that I found last year in downtown Seattle called Logology.
Logology is a very resourceful piece of visual literature to have on your shelf. It is an extensive collection spanning over 280 pages with logos and type treatments from many designers. At the beginning of the book it contains case studies. Each of the case studies shows the logo design process and the application. Logology is definitely worth picking up if you have an interest in logos.
If you have some spare moneys after procuring gifts from the designer’s gift guide, then give this book a home. It’s about $30 and comes with a gorgeous imprinted leather cover.