7-Eleven Rebranding

January 24th, 2013

BVD redesigned their coffee identity for the Swedish market. Which unfortunately means that we may not see this in the states for a while, or ever. Regardless, the stripes combined with the number “7” are really what make this identity so great.

Posted by on 01/24/13 in Design

5 COMMENTS   »  Leave your Comment

  1. Mike Aleo says:

    Sadly, as soon as I saw the first image I knew it was Euro market only.

  2. Shelby White says:

    @Mike that saddens me as well.

  3. Swade says:

    To be honest, it looks a lot like the US branding of 7-11, but the changes he made made all the difference in the world. It looks fantastic.

  4. Stephen says:

    It’s painful to look at. I’m not just saying that either… it hurts my eyes.

  5. Jacob says:

    @Stephen That’s because you are looking at it on screen. Those thin strokes are gonna strobe a bit. It’ll look much better in print, like it’s designed for.

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