Like on Facebook
Sainsbury’s was founded in 1869 and has become the third largest chain of supermarkets in the United Kingdom. Sainsbury’s great in-house design team in the 60s and 70s produced these beautiful packaging samples.
If you get Creative Review, check out the September addition for an article about a new book by Fuel about the team and the approach behind the designs—buy the book here.
The Creative Review article relates to a new book on the subject. Available for pre-order now. Should be great, judging by the images I’ve seen.
Own Label: Sainsbury’s Design Studio 1962-1977
http://www.amazon.com/Own-Label-Sainsburys-Design-1962-1977/dp/0956356281/ref=sr_1_1?ie=UTF8&qid=1317720069&sr=8-1
@Jonathan, thanks for pointing that out! I added the link to the post.
Love this style!
I grew up just a stones throw from a big Sainsburys store and can remember most of this design, especially the Cola bottle.