September 23rd, 2009
Note: This project was completed as a class assignment at the Art Institute of Seattle. This was not done directly for Helly Hansen (though it would be very rad if HH took a liking to it). I hope that in some way the sharing of my process may be of inspiration to you.
Over the past few weeks I’ve been showing sneak peeks of projects that I’m working on via Twit-pics and now its here. If you’re just tuning into the blog, you can follow on twitter to see things that don’t make the blog.
The Objective
Before diving into the process, let me define the project. The goal of the project was to choose an existing company and create a minimum of 28 pages, bound, and at least 6 x 7″ or larger publication. The publication was to be an annual report about the company; presenting who they were in the industry and their financial success. The financial section of the project was required to have at least 6 to 7 pages of tabled financial data.
The company I chose was Helly Hansen and there were several reasons why. Every project that I do for an assignment (if I have the opportunity to choose), I like to choose companies that are easy to work with based on their branding. I also like to consider what options I have when working with their logo as well as the photography of the project.
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August 10th, 2009
One of the most interesting, entertaining and helpful things for myself (and others) is to sit back and review work that I’ve (you’ve) done. Whether its a year old or 15 minutes fresh out of the camera–it doesn’t matter–it still deserves a second look. A few months ago I posted a review on a few images that weren’t instant favorites when I first saw them, but after a second and third time visiting them, I began to see different things that I liked about them. The review was a success, so much in fact, that I plan to use one of those images in my upcoming portfolio.
The different thoughts that friends and fellow photographers said about those first round images, had me thinking about continually revisiting old photos that at first weren’t “bangers”. I strongly suggest you try the same but for now, lets start these four photos on their review. Here are two very simple questions that I have for you and if you will, post a message down below answering in short:
Which image is your favorite and why?
Which image is your least favorite and why?
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June 19th, 2009
The latest and first piece showcased is a proposed booklet for Pantone. This book is aimed at the mid-level designer looking to learn more about using and understanding the Pantone Matching System. The book was done as a project for an electronic print production class and has no relation with Pantone except of course for the information regarding the use of Pantones.
The most interesting part of building this book was learning about all of the different guide systems and how the numbering system works. I believe this book would be a great tool for designers trying to expand their knowledge on using the Pantone systems.
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