February 28th, 2011
The 1972 Olympic Games in Munich, Germany had some of the greatest and most memorable graphic design of the 20th century. The pieces shown here throughout the week were all designed by Otl Aicher, an outstanding German graphic designer. Besides the work done for the games he also worked on the corporate branding for Lufthansa Airlines in 1969 as well as designed the “M” logo of the Munich Airport.
Tune in this post each day of the week or the front page of the blog to get the latest post.
Day 1: Brochures
Day 2: Ticket passes
Day 3: Matchboxes
Day 4: Posters
Day 5: Bulletin Print Publication
February 24th, 2011
It’s hard to even know where to start with this. I’m sure you can remember what GAP did not long ago with their attempt at redesigning their historic logo. As much as I hate to say it because I actually was fond of their aesthetic development, I don’t doubt that GAP’s redesign fail will be forever recorded in history. The amount of negative feedback they received for essentially crowd sourcing the logo redesign was of epic internet proportions.
What did we learn from GAP’s logo redesign fail?
I can really only speak for myself in what I learned and I’m sure you can agree with me. Crowd sourcing for a logo or anything design for that matter, is just like asking for an F on a report card. In purely straight forward words, it will undoubtedly end in not quality. Since GAP’s fail was so broad and heard around the world, I had really liked to think that companies saw this as a mistake and weren’t going to repeat it. How wrong I was though. Maybe a better question should be asked:
What did companies alike GAP, learn from the failure?
JCPenny, well they clearly didn’t learn much from it. They’ve stepped forth and attempted to redesign their logo, which appears to be inspired by the failed logo of GAP. Not to mention in their official press release they said this:
To choose a new logo design, jcpenney sought submissions that reflect a wide range of perspectives. Participants included the Company’s associates, several design agencies and two art schools — University of Cincinnati and Rhode Island School of Design — that collectively submitted over 200 designs for consideration.
Ok so they went to a school and “several” design agencies. Maybe its not anonymous crowd sourcing, but it sure is a form of crowd sourcing. My question is why didn’t they go with an agency or hire a great logo designer? I can name more than a few off the top of my head that are well worthy of the challenge. After all, they’re essentially changing the face of a billion dollar company. I don’t really even want to get into the design issues with their website, but by all means I would be entertained to hear your thoughts.
With that said: JCPenny I urge you to go back to your old logo or to try again. Now I’m open to hear what you think—does the new JCPenny logo pass or fail and what are your thoughts on it?
February 18th, 2011
Here we have some of the work of Face, a Mexico-based agency. I came across these pieces via Cosas Visuales—another great design resource—and also a while back on Designspiration. Speaking of which, a few of the designers from Face are actually registered users on the site.
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February 11th, 2011
Late last year I stopped by Design Within Reach to check out one of these beauties. Talk about a chair sent straight out of heaven! Not only was I blown away by the comfort, but also by how well designed it is. In this book it really shows the Eames Lounger as a timeless beauty and the stories behind it.
In the book Charles Eames is asked to explain the chair. One of his quotes was that the chair needs to have “the warm receptive look of a well-worn first baseman’s mitt.” This to me is really what an older Eames lounger resembles and of course with some things, they just get better with age.
The book is definitely worth checking out and can be purchased through Amazon. More information about the book below:
The Eames Lounge Chair: An Icon of Modern Design, by Pat Kirkham,
Thomas Hine, David Hanks, Martin Eidelberg, Hardcover
Published by, BIS Publishers
Found on the Daily Icon
January 28th, 2011
It has been an absolute pleasure sifting through portfolio after portfolio when giving out invitations to Designspiration because I know eventually I’ll stumble across gems like here. These two projects were by Matthijs van Leeuwen; they stood out immediately because of the nicely set bold type. The first project here was a book design for those who attended the Dutch Democratic Party D66 brainstorm-dinners. I’m unsure of exactly what D66 is, but I’d definitely snatch up this piece if it were given out.
Hit the jump to check out a second project: an annual report for Brunel in 2008. Once again an interesting treatment of the type across the spread.
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