We’ve seen more rebranding in the last few months than we can shake a stick at. Without a doubt, this rebranding epidemic was caused by the economic situation and the positive notion of change. This is great for some who try it, but not so great for others; Tropicana, Mountain Dew, Sprite, and Blimpie are some of which just aren’t that great.
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Archive for the ‘Branding’ Category
Corbis Brand Evolution
March 17th, 2009
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