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The overly minimal and straight-to-the-point design was appropriate and entirely useful as an overheading design theme for the ’72 Olympics. These printed brochures focused more on the necessary information and excluded nonsensical riff raff—less really said much more.
Hit the jump to see more images all brought to us via the 1972 Olympic Archive.
The 1972 Olympic Games in Munich, Germany had some of the greatest and most memorable graphic design of the 20th century. The pieces shown here throughout the week were all designed by Otl Aicher, an outstanding German graphic designer. Besides the work done for the games he also worked on the corporate branding for Lufthansa Airlines in 1969 as well as designed the “M” logo of the Munich Airport.
Tune in this post each day of the week or the front page of the blog to get the latest post.
Day 1: Brochures
Day 2: Ticket passes
Day 3: Matchboxes
Day 4: Posters
Day 5: Bulletin Print Publication
For the next week (January 3rd through the 7th) I will be posting collections of mid-century design on the blog. Each of the posts will be archived here and added to each new post. Hope you enjoy the posts and can’t wait to share some of these images.
View each of the mid-century modern collections:
See Day 1: The Chairs
See Day 2: The Interiors
See Day 3: The Architecture
See Day 4: The Illustration
See Day 5: The Graphic Design
SR692 has by far the biggest collection of SwissAir related greatness. Most of these posters were designed around the 50s to the 70s. A lot if not all of them were extremely straight forward as you can see. Simply utilizing the airplane icon, a headline and the SwissAir logo—part of what makes these posters so unique.
If you haven’t seen the previous post Behind the SwissAir Logo, check it out.
Images via SR692 Archive
Swiss Airlines has a rich history that has been hidden in the archives for quite some time. On March 26th, 1931 when Swissair formed, I doubt anyone at the time really considered the history that they were going to be making with the company’s design. Balair and Ad Astra were the two companies that merged to form Swissair. Throughout the years they’ve changed logos many times but there was one that was most memorable (above). Quite possibly it was the best logo that the company has ever used.
Thanks to SR692 we’re able to chronologically walk through past logos used by Swissair. Some great, some not so great and a few that were very, very experimental. I’d love to hear what you think about some of these logos so hit the jump to continue reading and see more images.
Check out Part Two of this post » Swiss Airlines Posters.
1970s fashion as we know it was all about the mini skirts, bell-bottoms and the hippie look. That characterization will probably never change either. After looking through a group pool on Flickr called Lovely 70s Girls, I saw just how much more there was to 70s fashion. Whether it was good or not is what I’m questioning. Some of the styles are interesting, but I think that I find them more funny than anything.
While searching through images for interior design inspiration, I stumbled upon these Star Wars gems. So many memories were brought back when I saw these. I can’t believe it’s been that long since I watched my first Star Wars. I’m guessing at least 10 years.
It’s been a long time, but I think I was always sort of torn between what side to root for because I liked the look of the storm troopers so much. Hopefully someone can vouch for me here. On top of thinking Darth Vader and the Stormtroopers looking cool, I used to want a lightsaber. Admittedly I’m pretty sure I still do want one.
Images via Jovisala47
The Flashback group on Flickr has one of the best collections of vintage goodies from the 50s, 60s and 70s. Some of the interiors that I found are really outstanding. Particularly the ones that look really modern—modern to today. It’s amazing how organic the design was as well.
Images via Flashback Group
If you were to ask me three years ago if I liked these cassette inserts, I probably would have said no. It just hadn’t occurred to me just how powerful the design is on these. I just can’t seem to get enough—these inserts are beautiful in every way. I believe they are from the 70′s but I’m not exactly sure on that. Check out the full collection and this site for the cassette stickers.
Found on Ffffound
When I think of Switzerland, I think of it as this wonderful place to travel to. A lot of that has to do with my feelings toward Swiss design and my prior perceptions of the country based on movies or reading.
As I came across these images I couldn’t help but notice just how amazing each image looks in both a stylistic and compositional sense. I also came across these other photos in the same flickr stream that had that same 60′s/70′s film look that we’ve all come to love, but I don’t believe they are all from Switzerland.
Images via Post-Utópica.
There is always something stunning about coming across gems like these two mid-century color palettes. While they may not be the most attractive images, they certainly have helped me nail down that ever-so-unique mid-century vibe. I’m most drawn to the Siliconized High Gloss and Color Varnish sets.
You can see some other examples of these colors in use here and here.
It’s funny how you stumble upon things online. I found these 1970′s Traveller Series games quite randomly and noticed how completely different the design was for games in the 70′s versus games now (ie. Life, Batman). Growing up I wasn’t that into games but I still do enjoy a good one from time to time. My favorites being Yahtzee, Zilch or even Polish Poker.
