Jean Philippe Lenclos was a young French man born in 1938. During his travels he became very interested in symbolism and color theory which led to him writing a theory based on the Geography of Color. In an interview in the book Supergraphics, which I suggest buying from Unit Editions, he talks about the differences in the appreciation of color and the use in changing consumers’ behavior.
The work of Lenclos is very intriguing to me. Something amidst the lines and geometric shapes lies the honesty in his design.