Ducats 1980s Milk Packaging

August 9th, 2011


This is the packaging that I wish I could see in my refrigerator every morning. I don’t wish I had it as a child because then it would just be another thing that I didn’t appreciate until later in life—I wish I had it now. Put that packaging on anything and you have my attention. I would pay good money for one of these packages, hell I’d trade you an iPhone for one. It just makes me sad to know that the chance of this ever happening again in the mainstream is slim to never.

Found on Re:collection

Posted by on 08/9/11 in Design, Packaging

13 COMMENTS   »  Leave your Comment

  1. If I could see packaging like this for products we buy nowadays, my shopping would change drastically. Unfortunately it’s not happening. Although when it comes to purchasing electronic goods it’s a bit different.

    Nice find.

  2. sean says:

    if every kid growing up had well designed things around them such as these…

  3. nb says:

    what a great site i love all the designs!

  4. For some reason this really makes me think of paint rather than milk, still, if this was produced today I would run out and buy some.

  5. Lairto says:

    Man this is sad, seeing these things and not being able to touch is too much for me. But you’re right, if we were children we were going to blow up these boxes just for fun and fuck the art.

  6. sean says:

    Lairto, I can agree that would happen, but I feel like if art was a part of a childs everday life, represented on everyday objects, and not just in museums, we would be a culture more accpeting of good design. As designers we find ourselves reaching back to our childhood a lot, for moments, images or feeling, imagine if there was more to reach back too.

    For instance, I felt like when I was in Finland that almost all objects, small to large had been drawn on paper byu a designer that cared before being built. It seems there that because of this, design is a part of everyday life for the people.

  7. Shelby White says:

    @Sean @Lairto Either way, having these as a child would have been great. My point was really that I personally wouldn’t have appreciated them until later in life (now).

  8. J. Fisher says:

    @ Richard Baird Agreed. Here’s the thing. I love me some beautiful typography and bauhaus deserves an homage here and there. I don’t know about it’s place on a milk carton, though. This definitely feels more like paint and less like something with which I’d want to make muffins.

  9. mike says:

    from a purely objective aesthetic POV, these are pretty rad. that said, i would love to see the brief and resulting rationale because this, to me, is quite an odd design for milk of all things.

  10. Nick Logart says:

    Cool enough, but this looks like it’s 2 decades too late.. more 60′s than 80′s
    Also agree, bad design for milk, better for paint

  11. JOHNAPPLEMAN says:

    Maravillosos diseños de packaging.

  12. Cool enough, but this looks like it’s 2 decades too late. i love it

  13. Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the site is very good.


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