The Perfect Pastas Pt. 1: Via Roma Designspiration

July 21st, 2009



There is no perfect design, only perfect designs.

United* was the lead design team put on this project to create a one-of-a-kind imported Italian foods brand. They used unique portrait photography, shot on location in Tuscany to ensured that the brand maintained true authenticity. There are 3 million people in Tuscany. All different & all unique–this authentic Italian brand shows their true character, expression & emotion.

United* was successful. Possibly even very successful; to date the brand has seen unmatched sales figures and is in process of identifying the second round of 150 products to complement the existing line.




Posted by on 07/21/09 in Design, Designspiration

8 COMMENTS   »  Leave your Comment

  1. JEN says:

    ahhhh i love love this!

  2. This is absolutely great marketing and very original…Thanks for the post.

  3. andy says:

    The Via Roma product packaging is stunning. Lucky are folks who live near a Great A&P family of banner supermarket, Waldbaum, Food Emporium, Super Fresh, Pathmark and A&P/A&P Fresh Market.

    I have tried different varieties, and have found each, from the take and bake pizza, pasta sauces, canoli kit, parmesan cheese, and pastas, very authentic Italian tasting at a fantastic price.

    For lovers of great Italian food, I urge you to write Great A&P in Montvale, NJ to encourage them to set up a separate web site to share thoughts and purchase these great Italian products.

    Buono. Ciao Bella.

  4. […] at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I […]

  5. […] via wanken SHARE […]

  6. Tina says:

    I am in love <3 Growing up in a Italian family , and now having a very busy life. These prepackaged meals are out of this world . The raviolis taste home-made. The sauce tatse fresh . I feel like im at my nonnas house. AMAZING !!! This is a must try . Also ingredients are all natural check it out <3 Great product thanks via roma

  7. Donna Prevost says:

    I recently purchased a package of Via Roma Spinach and Cheese Ravioli in tomato sauce and was very dissapointed. A huge glob of pasta and most of the ravioli’s were stuck together!!! it wasdisgusting, as if someone had planned on buying then changed their minds and put back in the freezer, lucky me to have picked up that package. I threw the entire mess out.
    Package said best if used by 12/18/14
    L.3261 13:54 i purchased this at Shoprite only 2 weeks ago never dawned on my to check the package – UPC 041240070002

  8. Diane says:

    I would give my left arm to get some of Via Roma sauce….Our Waldbaums closed and the new Key Foods store says that Via Roma is no longer produced…but there must be some old jars somewhere….it was the BEST sauce ever made !!!!!

Leave a Response