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There is no perfect design, only perfect designs.
United* was the lead design team put on this project to create a one-of-a-kind imported Italian foods brand. They used unique portrait photography, shot on location in Tuscany to ensured that the brand maintained true authenticity. There are 3 million people in Tuscany. All different & all unique–this authentic Italian brand shows their true character, expression & emotion.
United* was successful. Possibly even very successful; to date the brand has seen unmatched sales figures and is in process of identifying the second round of 150 products to complement the existing line.
ahhhh i love love this!
This is absolutely great marketing and very original…Thanks for the post.
The Via Roma product packaging is stunning. Lucky are folks who live near a Great A&P family of banner supermarket, Waldbaum, Food Emporium, Super Fresh, Pathmark and A&P/A&P Fresh Market.
I have tried different varieties, and have found each, from the take and bake pizza, pasta sauces, canoli kit, parmesan cheese, and pastas, very authentic Italian tasting at a fantastic price.
For lovers of great Italian food, I urge you to write Great A&P in Montvale, NJ to encourage them to set up a separate web site to share thoughts and purchase these great Italian products.
Buono. Ciao Bella.
[...] at the pasta at the supermarket, a few stood out a bit, particularly Via Roma. My goal was for my design to stand apart when seen among the others on the shelf. To do this, I [...]