Vintage Versace Madonna Ad Campaign

June 29th, 2011



Spotted these vintage looking Versace Madonna ads while searching around for Eames chairs. I won’t claim to be a fashion expert but the articles of clothing that she is wearing in these looks vintage, mid 60s early 70s.

One of the goals of the campaign was to show Madonna working in a different working environment not bound by the typical working woman. Versace dumped $20 million into their campaign for the year—this campaign was in 2005. Are they doing well now? I’m not sure. But at the very least they included an Eames Aluminum chair and an Apple keyboard and mouse.

Found on Eames design






Posted by on 06/29/11 in 1960s, Design, fashion

11 COMMENTS   »  Leave your Comment

  1. Ash says:

    I often find Vintage design has a way of pulling you in and giving you a sense of unconscious awareness. Speaking of Groundbreaking, maybe this is a good place to start.

    I enjoyed this.

  2. Lance James says:

    Really love this, Madonna Shows here she’s absolutely perfect for the campaign. One more word…Stunning.

  3. Michael says:

    she still doesn’t look very old, wow….photos are awesome, Who shot these?

  4. While it does look pretty similar and it’s mentioned in the article, that doesn’t look like the soft pad management chair (that one only has two cushions on the back).

    http://store.hermanmiller.com/Products/Eames-Soft-Pad-Management-Chair

  5. macsorcist says:

    I don’t think Madonna would be too pleased to be mentioned in a headline next to the word “Vintage” ;)

    Great photos, though.

  6. BJ says:

    I think that lady should be telling stories to her grandchildren.

    Creo q esa señora deberia estar contandole cuentos a sus nietos.

  7. StevieMac says:

    Madonna was born on August 16, 1958 (age 54) and still highly marketable, amazing career!

  8. You are kidding, right? The *style* of the clothes is vintage – The ads are from about 2005. Research, people! So easy to do.

  9. Also, she did two separate sets of ads for Versace: One in 1995 and one is 2005.

  10. Shelby White says:

    @Beth These are from 2005 as stated in the above paragraphs.

  11. Really great designs of all dresses. I like the most that last brown one its really pretty. I always try to find same like this dresses to wear in party. Thanks for sharing..:)


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