Womens Fashion of the 60s

May 2nd, 2011




After browsing through an extensive pool of 60s fashion images I’m unable to decide whether or not fashion from the 1960s and 1970s was more interesting or more humorous. It does seem that the use of color was far more vivid and on a wider spectrum than it is now.

Images via the 60s Fashion Pool




















Posted by on 05/2/11 in 1960s, fashion

6 COMMENTS   »  Leave your Comment

  1. It’s no that the 60′s and 70′s used color a lot, it’s that we don’t use them at all.
    Walk into any clothing store and all you see now is black, grey, white, beige, tan. All understated, solid colors. Especially for men this is frustrating. For example, the only way I can find patterned shirts is if I buy them online.

    PS: I dress in the 70′s style as much as I can. I hate narrow lapels, short collars, dull colors and baggy clothes…

  2. Brennan says:

    I like the tortoise riding ad. You’d get a lot of blank looks from your advertising office if you pitched that these days.

    I’m a solids fan myself, but it’s hard to find solids with any real colour (as mentioned above). Much like car “colours” that come in 7 shades ranging from grey to tan I don’t see why everyone is so afraid of it; wouldn’t even be standing out if everyone wore it…

  3. Paul Vu says:

    Lets be honest, how many of us wanna see some of this fashion retro and be used again??

    I can see some of it being retro’d in modern clothing now, but a tad scared to go the whole 9 yards. However I can also see where some designers got their idea and what not.

    Photography and models have come a long way though. haha

  4. IgotBupkis, President, United Anarchist Society says:

    As someone who grew up in the 60s and came of age in the late 70s, I don’t yearn for a return of that fashion, it was too visually busy. Clean lines and a reserve on the excessive patterns of those times is better. I do believe we could use more color now than we did then, we’ve gone too much towards the Neo/Goth look these days, but these things run in cycles, so it’ll swing around soon enough.

    I would also point out that covers are generally a bad choice for thinking about style mileaus, really. It’s often hard to gauge, from outside the times, if the cover styling was done to be excessive or unusual to catch the eye, or is actually representative of clothing of the times. This is even more dangerous with pure fashion mags like Vogue and such, which always aim to be “cutting edge” more than “mainstream”. This can even be true of adverts and such.

    In actual fact, the best gauge of “proper fashion” is to look at something NOT selling or pushing fashion. If you want to know what kind of clothing, etc.,was considered proper or acceptable, look not at a clothing ad, but a perfume or cologne ad… or a cigarette ad (from back then), etc. THAT is the “trendy” stuff, as they want people to associate their product with being “cool”.

    Clothing stuff is designed to push a look which has not necessarily been accepted by the public. The clothes they’re wearing in a shoe ad, for example, is more likely to be clothes the average customer is expected to be wearing.

  5. Amanda says:

    Mr. White!

    I love this. You have inspired me again as I am in my “Beyond the Valley of the Dolls” phase. (Actually, it may not go away)

    I’m having trouble finding that vintage Chocolate Playboy wrapper image … *pout*

  6. Great collection of 1970′s fashion i really like it


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