Brochures of the 1972 Munich Olympic Games

February 28th, 2011



The overly minimal and straight-to-the-point design was appropriate and entirely useful as an overheading design theme for the ’72 Olympics. These printed brochures focused more on the necessary information and excluded nonsensical riff raff—less really said much more.

Hit the jump to see more images all brought to us via the 1972 Olympic Archive.











Posted by on 02/28/11 in 1970s, Design, Print

6 COMMENTS   »  Leave your Comment

  1. Tom says:

    I really love the whole approach of Aicher and the committee. Almost everything of the games is still in use today, even the homesfor the athletics (although some of them were teared down in 2008).

    (So bad that the application of Munich for Winter 2018 is not even close to this level, neither in design nor in architecture…)

  2. Jesse says:

    I love the simple approach with the header columns for information, and the field below for a simple graphic or pictogram. With the need to appeal to such a diverse range of people and cultures, simplicity is key.

    It seems like the apparent guidelines for the columns of information above and field below, wasn’t strictly held to. The information/logos/date doesn’t always fall in consistent places.

  3. abel says:

    this shows that good design is atemporal…

  4. Flawless…love the use of color and line, and of course, the grid. I always laugh in the faces of designers who say “F the grid” because to me, what they’re saying is actually, “I don’t understand the grid, or how to use it.” Design like this conveys some of the most basic and widely applicable conventions that invite use and please the eye at the same time. Thanks for sharing!

  5. Erik says:

    The olympic stadium in munich is also one of the most spectacular sports stadiums of all time, absolutely amazing plastic tent structure. If you’re ever in Munich, go see it.

    By the way, check out this building by Otl Aicher: http://newspirit-square1.blogspot.com/2010/12/matthias-hoch-silver-tower.html

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