Deichmanske Library Identity

December 28th, 2010

Mikael Floysand completed this project for the Deichmanske Library as a final exam while at Westerdals School of Communication. The project included identity, promotional and editorial design.

The library’s goal is to become one of the most modern and functional libraries in Europe by combining the old library tradition with new digital media advancements. It will also function as a cultural institution, housing concerts, a café/bar, lectures & debates. The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to.

The part I enjoy the most about this identity is that the logo is modular. It has more than just one form but when applied, it still is recognizable as the same/similar. Also the typefaces, color palette, and paper stock that were used give off a great european vintage vibe.