Massimo Vignelli is perhaps one of my favorite designers. Although his work is rather stunning in itself, it is his personality and way that he speaks that truly intrigues me. A meeting with him for a day would be euphoric. The amount of knowledge that could be had just by listening in for even a few hours would be quite substantial. After watching the video four times already and working on the fifth, I’ve pulled what I feel are three of the most important pieces from this video.
Lines lasts longer.
Details lasts longer.
Good design lasts longer.
Many things come to mind after hearing Vignelli say this. All of which I try to apply to all of the design work I do. For example, a lot of the international style or Swiss design is simple. It is now very prominent in our inspiration folders—it is good design. If you’re done with the video now, watch it a second time. Perhaps you can pull some other insights from it.