Dieter Rams: Less and More Interview

October 4th, 2010


YouTube Preview ImageDieter Rams is someone that I consider a godfather of modern usable design. His contributions to Braun were huge. They helped forge an understanding of design’s function. Part of my reasoning for posting this video isn’t just to showcase work that I feel needs to be spread around to help educate. It’s also to show you who Dieter Rams is and what his personality is like. I’ve come to find that even though I may not care for certain works of certain artists, seeing them talk about design can really change my mind.

The first time I watched a video of Dieter Rams talking was in the Objectified Documentary. If I were to pull one great thing from Dieter Rams in that movie it would be his personality—truly respectful. He is seemingly a man who takes design seriously. Every piece of his design has this weird reflection of the personality that is seen in these brief interviews. As I finish up posting this, I’ve turned on Objectified to watch once again for Dieter Rams’ wise contributions.

Video via Gesthalten

Posted by on 10/4/10 in 1960s, Design

8 COMMENTS   »  Leave your Comment

  1. [...] This post was mentioned on Twitter by Leonardo Rosado and Kurt Lorenz, Dani Gautio. Dani Gautio said: Começando a nossa terça-feira, com a entrevista do Dieter Rams e o seu design minimalista – http://ow.ly/2OE3V (via @wanken) [...]

  2. Brennan says:

    I have the book; it’s definitely recommended. Very inspirational.

  3. Shelby White says:

    Brennan, I agree. I’ve seen the book multiple times and enjoyed it. I need to get a personal copy though.

  4. Matt says:

    Rams is the man.

  5. Jaineel says:

    the documentary in which Dieter Rams appeared was OBJECTIFIED, not Helvetica Documentary…

  6. Shelby White says:

    You are correct, thank you. I had just watched Helvetica prior.

  7. Mark A says:

    Having worked with Rams for a few years, I can vouch for that total correlation between his personality and his designs. And, oh yes, he takes design very seriously and is constantly troubled by the devaluing of the word ‘design’. Which is why, in my opinion, his 11th principle for good design would be: never compromise.

  8. [...] have held or still hold a huge amount of power in the world. Jonathan Ive—Apple’s design, Dieter Rams—Braun’s design. Two hugely popular companies that wouldn’t be the way they are now [...]


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