Leica Advertisements

October 29th, 2010

Some clever advertisements by Leica. I believe the advertising agency that did these was Young & Rubicam of Zurich-Gockhausen, Switzerland. Panasonic also ran a similar campaign.

7Comments

Tweet

Anywhere

Posted by Shelby White on 10/29/10 in Design

7 COMMENTS » Leave your Comment

Tweets that mention WANKEN - The blog of Shelby White » Leica Advertisements -- Topsy.com says:

10/29/2010 at 2:07 AM

[…] This post was mentioned on Twitter by Adam Williams and Matthias J.G, Awang Muhd Nasuha. Awang Muhd Nasuha said: Leica Advertisements: Some clever advertisements by Leica. I believe the advertising agency that did these was Yo… http://bit.ly/cOGwoq […]
Ian Houghton says:

10/29/2010 at 10:30 AM

What a great idea! Very impressive campaign.
E. Ureel says:

10/29/2010 at 2:33 PM

Amazing, using such a simple concept, shaping it for the big crowd. Big fan here!
rafdevis says:

10/31/2010 at 11:19 AM

Great series.Must be nice to get the budget for a campaign with unique posters.
chris says:

11/01/2010 at 5:08 AM

Hmmm…. I gotta disagree… good concept for a print campaign, but outdoors? They literally blend completely into their backgrounds, I doubt 4 people in 5 would even give them a second glance – no point in having a really clever idea if nobody sees it.
Alex Burner says:

11/03/2010 at 9:28 AM

This is my favorite kind of advertising! It doesn’t do much to pollute the visual environment… in fact it’s probably inspired a couple people to take a second look at local details they took for granted.

Chris, it’s true that a lot of people will walk right past. But Leica is an expensive camera, aimed at people who are visually aware and notice the little things. Anyone that doesn’t see this sign, doesn’t deserve a Leica. I think this marketing is dead-on.
Lakesha says:

05/14/2020 at 4:02 PM

Fastidious replies in return of this query with firm arguments and telling all
regarding that.