30 x 46″ poster designed by George Tscherny in 1979.
JCPenny packaging designed by Marsha C. Adou in 1979.
JCPenny packaging designed by Lawrence Wolfson w/Art Director David Law, 1979.
Never would I have pictured J.C. Penny to have any design like this, but it did exist momentarily. J.C. Penny also used a logo set in Helvetica Light during their transition from a “Sears like” general merchandiser to a more streamlined department store.
Via Glaser Archives