JCPenny

November 24th, 2010

30 x 46″ poster designed by George Tscherny in 1979.

JCPenny packaging designed by Marsha C. Adou in 1979.

JCPenny packaging designed by Lawrence Wolfson w/Art Director David Law, 1979.

Never would I have pictured J.C. Penny to have any design like this, but it did exist momentarily. J.C. Penny also used a logo set in Helvetica Light during their transition from a “Sears like” general merchandiser to a more streamlined department store.

Via Glaser Archives

Posted by on 11/24/10 in Design

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  1. [...] This post was mentioned on Twitter by Sean Ball, Awang Muhd Nasuha. Awang Muhd Nasuha said: JCPenny: 30 x 46? poster designed by George Tscherny in 1979. JCPenny packaging designed by Marsha C. Adou in… http://bit.ly/fQxIsN [...]

  2. Sharon says:

    WOW I think I am having a flashback! Noi really do love your pictures and website and ideals. I love the clean lines and not all cludder. Keep up the great work and the thinking hard! xox Sharon


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