Posted by on 08/11/10 in Branding

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  1. Ian Houghton says:

    Clean stationery. The website is good, but the scan-line effect overlaying the photos makes it really difficult to read the text on the page. I don’t know whose idea that was, but it really should have been picked up in testing.

  2. Shelby White says:

    Wow, yeah I hadn’t noticed that when posting. I wonder how it would read without the scan.

  3. Vera Tomkins says:

    I love the stationery, very clean. Which scan lines were you referring to? The website looks nice too.

  4. Shelby White says:

    The pixel-grid overlay on the images is what we were referring to. It makes the text very difficult to read.

  5. Ian Houghton says:

    Haha, just took another look and the effect on the images is gone. Either they’re reading this blog or they came to the same conclusion. Problem now is on the images with a lot of blown-out, white exposures – the white text without a surrounding darker div, like on the landing page, is absolutely impossible to read, as opposed to really difficult.

  6. Shelby White says:

    Ian, yes they’ve become aware.

    One approach that might solve it would be to create darker areas on mouse over. Such as turning that whole text area + a set area of padding around the text and fading out the image on mouse over. That way the image would darken and on mouse out, return to the default state. It could be for just behind the text but nicely gradiented or the whole image.

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  8. YL says:

    haha thanks for featuring the work and thanks for noticing and the comments. we were doing some tests as well, settled on a tint instead of the lines. what do you think?

  9. Shelby White says:

    YL No problem, well deserved!

    The text is much more legible now. The grid pattern did give the site some more personality but if used, definitely needed some backing or perhaps the background knocked back when hoving a large part of the text area. Overall a solid site though.

  10. Ian Houghton says:

    Looking good YL!

  11. YL says:

    Thanks guys!
    This is a great blog, and i didn’t realize you also write for the cool ISO50 too! :)

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