It’s been nearly a year and a half since I completed this project in school. The project was a self-initiated re-branding of V1 Private Jet charter. The reason for tackling this particular company was that their branding was loose. It looked as if the aspect of design throughout their brand had been lost sight of. Being that V1 is a jet charter service that offers their luxury-minded clientele on-demand private jet charter services for both domestic and international travel, I tackled this design in a whole new way than their previous mark.
The initial reaction when beginning the logo process was that the previous V-One was in resemblance of something too close to military and science (periodic table of elements). The new logo utilized a powerful mark in addition to hand-drawn type. The new logo represents aspects of their clients: luxury and exclusiveness. The logo’s “V” shape also incorporates a slice that enables the shape to be interpreted as a bird flying high, or a jet taking off up and to the left.