Helly Hansen Ad Campaign

April 15th, 2010

Helly Hansen–as you may have already noticed by my Annual Report project–is a major manufacturer of special gear for sports and outdoor work. The HH headquarters is in Moss, Norway which as it seems, would explain the style that comes across through the brands’ design.

The particular agency that created these ads was Swiss Publicis Zurich in 2005. Some other information that I found about concluded that Markus Gut was the creative director, Isabelle Hauser was the art director and Roy Spring was the copywriter for this campaign. These don’t quite fall into the normal range of my posts but this campaign appeared to have a strong driving concept. With that said, my favorite ad is the penquin ad.

Posted by on 04/15/10 in Design

6 COMMENTS   »  Leave your Comment

  1. Arry says:

    Haha! That’s clever. I can’t choose a favorite because they’re all adorable!

  2. What’s the last animal… can’t figure it out.

  3. Its a seal poking its head out of the snow/ice.

  4. Spencer says:

    personally thinking the similarity between the two logos is too strong

  5. Richie Stone says:

    Hi Shelby,
    in Qantas’ Sydney domestic airport terminal are Helly Hansen adverts with photos of serious skiing.
    A few different versions, my fav is the one where 2 mates have just dropped in to a very steep and narrow chute between rocks. Awe inspiring.
    I’d like to find the author/source, mainly for my desktop background.
    Any ideas?,
    thanks in advance,

  6. Shelby White says:

    @Richie, I’m not sure who actually shot those, but I believe this guy designed a bunch of stuff for Helly Hansen: http://www.behance.net/gallery/Concept-_-Helly-Hansen-Winter-2009/364856

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