Helly Hansenâ€“as you may have already noticed by my Annual Report projectâ€“is a major manufacturer of special gear for sports and outdoor work. The HH headquarters is in Moss, Norway which as it seems, would explain the style that comes across through the brands’ design.
The particular agency that created these ads was Swiss Publicis Zurich in 2005. Some other information that I found about concluded that Markus Gut was the creative director, Isabelle Hauser was the art director and Roy Spring was the copywriter for this campaign. These don’t quite fall into the normal range of my posts but this campaign appeared to have a strong driving concept. With that said, my favorite ad is the penquin ad.