The 1967 world fair in Montreal, Canada was held together by one unifying objectâ€“the Expo 67 logo. Quite possibly it is one of the most cleanly executed and memorable World Fair logo’s to date. The combination of the timeless icon combined with beautifully kerned type (set in the Optima Roman typeface), really unified the core ideas behind Expo 67.
The theme of this World Fair was ‘Man and his World’. Every pavilion in one way or another, represents this theme of man to the world around him. The designer responsible for this logo was Julien HÃ©bert, a Canadian industrial designer. At the soul of this logo is HÃ©bert’s conceptual use of an ancient sign representing manâ€“vertical line with arms outstretched to either sideâ€“close in proximity to represent friendship. The symbol representing man is repeated in a circle, extending the conceptual representation of unity of mankind around the world.
The following logo’s are a few from past World Fair’s with the exception of the Shanghai 2010 logo. You can see that the Expo 67 logo stands out a whole lot more than the others. Aside from incorporating the Chinese symbol for world into it, the Shanghai 2010 logo is in my opinion quite weak. What do you think?
Habitat 67 Housing
When looking at the pavilions it is clearly visible of how each intertwines the theme ‘Man and his World’. The perfect example is the Habitat 158 living units. If you’re interested in seeing floor plans or a whole series of images, look here. Each is built in such close quarters; it’s all about being a village. I don’t know about you, but I couldn’t take living in such a small place.
Air Canada Pavilion
La Ronde Pavilion
United States Pavilion