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Canon Canada seems to be taking a new approach by teaming up with Avril Lavigne. Why Avril? There are so many other well known people that would appeal to a larger audience.
Go to http://shootlikeastar.ca and you can sign up for their photo contest and possibly win some goods.
Weird. I thought for sure she had disappeared into one-hit-wonder obscurity. But that Sk8r Boi song was all time.
It seems as if they are targeting spokepersons and causes to get rid of one specific product: the pink SD1100is. There are other bundles and promotions in non-US markets pushing this product.