So this has more than likely made its rounds but I can’t let it go unposted. I flew Alaska Airlines over the holidays and couldn’t help but notice just how shoddy the design is on their boarding passes. Actually, I’m not sure if I would even consider it a boarding pass. The stock it was printed on had very little weight to it. It felt as if I was holding a large receipt from Costco. Not to mention the design was not well thought out. The above example is from Delta, but you get the point.
Alex and I briefly discussed these boarding pass designs by Tyler Thompson and both agreed that they were visually pleasing but the use of the condensed type is a little harder to read. The layout, particularly the time, flight and seat number really stand out for me.