Redesigning the Boarding Pass

January 6th, 2010


So this has more than likely made its rounds but I can’t let it go unposted. I flew Alaska Airlines over the holidays and couldn’t help but notice just how shoddy the design is on their boarding passes. Actually, I’m not sure if I would even consider it a boarding pass. The stock it was printed on had very little weight to it. It felt as if I was holding a large receipt from Costco. Not to mention the design was not well thought out. The above example is from Delta, but you get the point.




Alex and I briefly discussed these boarding pass designs by Tyler Thompson and both agreed that they were visually pleasing but the use of the condensed type is a little harder to read. The layout, particularly the time, flight and seat number really stand out for me.

Read more about Tyler’s boarding pass solutionhere. Also check out Timoni Grone’s different approach here.

Posted by on 01/6/10 in Design

6 COMMENTS   »  Leave your Comment

  1. Thanks for re-posting this – I hadn’t seen it!

  2. James Madson says:

    It’s funny that in this day an age we still have boarding passes. Beautiful re-design.

  3. [...] This post was mentioned on Twitter by Shelby White, Tommy Davis. Tommy Davis said: RT You've seen bad boarding pass design but have you seen good? http://j.mp/7vX0CE #design (via @wanken) [...]

  4. doug sheets says:

    Good Post, hopefully the airlines will incorporate these types of designs in the future – don’t hold your breath -

    Looks like it would be a fun project to do.

  5. Great post man, did you design these?

  6. Matt- I didn’t design these. Tyler Thompson designed these-I’ve linked to him in the post.


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