Braun Brochures

July 17th, 2012






These are gorgeous brochures for Braun collected by Das Programm. So simple, yet so effective. I’m not sure who the original designer is, though it could be Wolfgang Schmittel. If you know, let us know by commenting here or at the source post on AisleOne.

Posted by on 07/17/12 in Design, Print

5 COMMENTS   »  Leave your Comment

  1. Ash says:

    I have had Braun Shavers for years. And Im convinced Braun is the greatest product on this planet.

  2. MatthiasJG says:

    I don’t think the products are designed by Wolfgang Schmittel. It looks much more like the design of Dieter Rams. In his years working for Braun he also was the one building up the minimalistic “10 theses of Dieter Rams”.

  3. Shelby White says:

    @Matthias, I’m talking about the brochures not the products. I have reason to believe that Wolfgang Schmittel did the print design—evidence on his website suggests it.

  4. Daniele says:

    Here a great site of a “compulsive” collector of Braun and VitsÅ“ objects.

    http://www.dasprogramm.org/electrical/artwork-and-literature.html

    I’ve checked in the artwork and literature section, and the answer is almost yes….
    Schmittel did the great part of the “job”

  5. das programm says:

    Hey Shelby – this is quite likely to be the work of Herr Schmittel. The other candidate is Bernd Cziepluch. Before 1960, when Braun relied on a combination of freelancers and salaried designers, Schmittel’s work often carried a credit, but the practice was dropped following the institution of Braun’s internal design dept., which makes attribution tricky. It doesn’t help that the graphic standards were set down by Otl Aicher in ’55 and adhered to pretty stringently by all concerned until the late ’60s. For all these reason, I tend to think of this stuff as being the result of a group effort…
    Keep up the good work,
    Peter


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