Sainsburys Vintage Packaging

October 4th, 2011

Sainsbury’s was founded in 1869 and has become the third largest chain of supermarkets in the United Kingdom. Sainsbury’s great in-house design team in the 60s and 70s produced these beautiful packaging samples.

If you get Creative Review, check out the September addition for an article about a new book by Fuel about the team and the approach behind the designs—buy the book here.

Posted by on 10/4/11 in 1960s, 1970s, Packaging

4 COMMENTS   »  Leave your Comment

  1. Jonathan says:

    The Creative Review article relates to a new book on the subject. Available for pre-order now. Should be great, judging by the images I’ve seen.

    Own Label: Sainsbury’s Design Studio 1962-1977

  2. Shelby White says:

    @Jonathan, thanks for pointing that out! I added the link to the post.

  3. Jordan says:

    Love this style!

  4. Craig says:

    I grew up just a stones throw from a big Sainsburys store and can remember most of this design, especially the Cola bottle.

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